Technical guidelines

Table of Contents

Background

In this time of pandemic which is full of uncertainty, national economic recovery must start from recovery efforts for the Small and Medium Enterprises (SMEs) sector. The SMEs have an important role in the Indonesian economy, especially when there is a crisis. In economic theory, it is impossible to recover if we do not immediately restore the SMEs. That's because as much as 99 percent of businesses in Indonesia are SMEs.

 

Currently SMEs experiencing various problems such as a decrease in sales, financing, distribution hampered, raw material difficulties, decreased production and laid off workers, it is becoming a threat to the national economy. SMEs as a driver of the domestic economy and absorber of labor are facing a decline in productivity which results in a significant decline in profits.

Innovation Purpose

To revive this condition necessary mitigation and recovery solutions. Short-term priority mitigation measures are to create demand-side stimulus and encourage digital (online) platforms to expand partnerships. Other efforts are through cooperation in the use of innovation and technology that can support the improvement of product quality and competitiveness, product processing, packaging and marketing systems and others.

 

become one of the efforts that SMEs in the District Tajurhalang could rise from the pandemic Covid-19. In order to realize it, the Economic Recovery Team in collaboration with the private sector is asked to act as an agent of change to encourage the transformation process of SMEs activities Empowerment and Development of Small Micro businesses through e-commerce and digital marketing, with the following objectives

 

  1. Facilitating SMEs with e-commerce platform and digital marketing tools.
  2. Improve SMEs skills in operations and digital marketing.
  3. Encouraging SMEs to apply standardization of production, processing, packaging and marketing processes.
  4. Provide marketing tools which include promotion, network marketing, and distribution.
  5. Improve entrepreneurial skills.
  6. Restoring the economy and improve social welfare.

 

Empowerment of small and medium enterprises is an attempt to actualize the potential that has been owned by the SMEs themselves. The SMEs empowerment approach focuses on the emphasis on the importance of independent SMEs. The MSME development and empowerment program through e-commerce and digital marketing has a purpose to grow and develop SMEs in order to build the economy both in Tajurhalang District in particular and nationally, based on equitable economic democracy. The e-commerce platform was chosen as the solution because its implementation is quite low, and relatively easy to understand by SMEs managers. Today's customers also prefer and are accustomed to using e-commerce platforms.

Solutions and Target Output

Solutions

The e-commerce platform that will go online in Tajurhalang sub-district will be divided into 2 types of e-commerce platforms.

The first type of platform will function as a center for the sale of goods and services. This platform is expected to be able to function as a digital storefront for souvenir products from the surrounding community and can be a means for exchanging information from and for the people of Tajurhalang District. Information related to local activities, such as promoting services, business cooperation opportunities, and other important information can also be disseminated through this platform.

The Second type of platform is an online media specifically for the sale of ready-to-eat food and beverages. The function of this platform is divided into two main functions, including;

  1. For customers who want to place an order.
  2. For shop/restaurant owners. 

These two digital technologies are expected to be able to provide solutions to overcome partner problems which generally are in two spheres, namely managerial and marketing or distribution technology aspects. In terms of managerial aspects, we are responsible for implementing solutions to overcome the problems of SMEs partners.

Target Output

By providing training in management as well as the application of online-based marketing technology through the creation and operation of marketing applications so that they are easily accessible to consumers locally and nationally. The application is very practical and easily accessible only with android mobile phones and computers, so that the people of Tajurhalang District through SMEs are able to synergize and restore the economy in the face of challenges. less contact economy di masa New Normal.

 

The outputs that will be produced by the partners through the managerial aspects: are to produce human resources (village youth) who are capable of technology and are able to manage businesses and plan production well. The outputs of the marketing technology aspect are: The Tajurhalang community and SMEs are able to recover and revive the people's economy, especially business actors in marketing their products through a digital-based marketing technology system.

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Anda bisa menjadi bagian dari program ini, dengan memberikan dukungan kepada Kami.

 

Tidak lupa juga kami ucapkan Terima Kasih atas kepedulian dan dukungan yang kami terima, semoga Allah SWT membalas dan melipatgandakan amal kebaikan Anda.

Anda bisa menjadi bagian dari program ini, dengan memberikan dukungan kepada Kami.

 

Tidak lupa juga kami ucapkan Terima Kasih atas kepedulian dan dukungan yang kami terima, semoga Allah SWT membalas dan melipatgandakan amal kebaikan Anda.

Anda bisa menjadi bagian dari program ini, dengan memberikan dukungan kepada Kami.

 

Tidak lupa juga kami ucapkan Terima Kasih atas kepedulian dan dukungan yang kami terima, semoga Allah SWT membalas dan melipatgandakan amal kebaikan Anda.